Vision Tree Leadership.
Vision Tree Leadership LLC is a leadership development and consulting company focused on empowering early childhood leaders through creative, play-based strategies that strengthen workplace culture and team communication. As a Graphic Design Intern, I supported the company’s visual branding by creating brand guidelines, designing digital and promotional assets, and assisting with layouts for workshops, trainings, and marketing materials. This role strengthened my ability to translate a brand’s mission and values into cohesive, engaging visual designs.
Throughout my internship at Vision Tree Leadership, I created and applied comprehensive brand guidelines to ensure consistency across every project. Each design, whether digital assets, marketing materials, or presentations was intentionally aligned with the established color palette, typography, tone of voice, and visual style. By referencing the brand guidelines at every stage of the design process, I ensured that all projects reflected the company’s elevated, playful, and purpose-driven identity while maintaining a cohesive and professional brand presence for this company.
The MAGIC METHOD
5 Secrets to Unlock the Next Level of Leadership is a digital ebook created to support leaders in developing clarity, confidence, and sustainable leadership practices through the M.A.G.I.C. framework. The goal of this project was to present educational content in a structured and engaging format. The layout focuses on clear hierarchy, consistent spacing, and intentional sectioning to guide the reader smoothly through each chapter. Design elements were used to balance sophistication with approachability, ensuring the content felt both elevated and easy to navigate the brand’s leadership-focused identity.
The Magic Tool Book
The M.A.G.I.C. Tool Book is a digital workbook designed to help leaders apply the M.A.G.I.C. framework through structured exercises, audits, and reflection tools that support growth without burnout. The purpose of this project was to translate strategic leadership concepts into an actionable, easy-to-use resource. The layout emphasizes clarity, flow, and usability through consistent sectioning, guided prompts, and visual frameworks that lead the reader step-by-step through each tool. My design decisions focus on balancing professionalism with approachability, creating an organized, intuitive experience that encourages implementation, not just consumption.
Lead Better. Live More.
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Lead Better. Live More. 〰️
Vision Tree Leadership Launch
The Company Vision Tree Leadership, founded by Rachel Supalla, provides coaching and systems training for childcare owners. The brand focuses on the "M.A.G.I.C." framework to move leaders from burnout to a "playful," sustainable business culture. The goal was to design a high-conversion Instagram Story flyer to announce the "Leadership and Systems" online course. The project aimed to bridge the gap between Rachel’s personal brand and her educational offerings, driving traffic directly to the company’s enrollment page.